Video Interview: AOL CEO Tim Armstrong at Advertising Week in New .

Sep-21-2009 Posted under Uncategorized

All Things Digital Skip to main content More BigCharts Virtual Stock Exchange WSJ Asia WSJ Europe WSJ Americas WSJ Chinese SEARCH BoomTown Yahoo Loses Board Member Wilderotter to Resign BoomTown A Spell of Facebook s London Office Plus Another No Comment but in a Charming Accent BoomTown AOL Readies Board Picks for Spinoff Plus BoomTown Director Choices BoomTown AOL CEO Tim Armstrong Speaks Though He s a Clever One BoomTown The Microsoft Cougar Memo It s Grrrrrrrrreat ord Math random 10000000000000000 document write Digital Daily Weekend Update 09 26 09 The Cougar Hunter Edition Digital Daily Google to AT amp T Noisome

rumpeter Takes One to Know One Digital Daily New iMacs May Include Bag of Hurt Option Digital Daily Analyst Reports that Verizon Snubbed Palm Off Base Digital Daily Perhaps by Devices Like the Pre Verizon CEO Meant the iPhone News analysis and opinion about the digital revolution Home Kara Swisher Walt Mossberg Digital Daily MediaMemo Voices Video D Jobs MediaMemo by Peter Kafka The MediaMemo FeedFollow Peter on Twitter AOL More Org Chart Shuffles Coming So Are Ad Dollars But Mum on Microsoft by Peter Kafka Posted on September 21 2009 at 8 15 AM PT Print Sharevar obj SHARETHIS addEntry title AOL More Org Chart Shuffles Coming So Are Ad Dollars But Mum on Microsoft url http mediamemo allthingsd com 20090921 aol more org chart shuffles coming so are ad dollars but mum on microsoft button false var elem document getElementById share 11130 11575000 1254055236 obj attachButton elem It rsquo s Advertising Week in New York Which way that for the next few days ad sellers will be meeting greeting and buttering up ad buyers in hopes of prying some of their dollars free Just like every week in New York One difference for the likes of me Big ad sellers are making themselves very usable to the press This morning for instance AOL sent out CEO Tim Armstrong sales boss Jeff Levick sales deputy Erin Clift and Acirc nbsp content boss Bill Wilson to poke at eggs and cut a plate of bagels and lox Oh and they talked too The big message was that they rsquo re still in the work of overhauling the Internet giant on behalf of Time Warner TWX which brought in Armstrong from Google GOOG earlier this class and says it still plans on spinning off the company by the end of 2009 Afterward I got a brief interview along with PaidContent rsquo s David Armstrong with the AOL chief The video is at the tail of the post and you may want to go up your speakers to try it But the takeaways are AOL is even look for a main marketing officer The search is in the ldquo early stages rdquo Do you love anyone Internet experience is not a prerequisite More org chart moves like the one that saw COO Kim Partoll pushed out last week are coming They rsquo ll be part of the national review process Armstrong has dubbed ldquo Project Everest rdquo which should be accomplished by the end of the year So are layoffs See above Internet ad dollars are first to run out again ndash or if they rsquo re not flowing Armstrong thinks they will be as big marketers like Procter amp Gamble PG make permanent shifts in their advertising mixes Armstrong professes to be surprised by a report last week that he had met with Yusuf Mehdi who runs Bing and MSN for Microsoft MSFT ldquo I know Yusuf I rsquo ve known him personally for years So if I saw him I would be happy but hellip rdquo Print Sharevar obj SHARETHIS addEntry title AOL More Org Chart Shuffles Coming So Are Ad Dollars But Mum on Microsoft url http mediamemo allthingsd com 20090921 aol more org chart shuffles coming so are ad dollars but mum on microsoft button false var elem document getElementById share 11130 12762300 1254055236 obj attachButton elem 1 Comment Tagged Google Internet MediaMemo Microsoft Peter Kafka advertising digital media search video ad Advertising Week AOL Bill Wilson Bing buyers chief marketing officer David Armstrong Erin Clift industry moves feature Jeff Levick Kim Partoll layoffs MSN New York org chart PaidContent Procter amp Gamble Project Everest sellers Tim Armstrong Time Warner Yusuf Mehdi permalink Follow Peter on Twitter Follow AllThingsD on Twitter Sphere Inline search http mediamemo allthingsd com 20090921 aol more org chart shuffles coming so are ad dollars but mum on microsoft Comments Wait a minute AOL still exists Posted by Dave Barnes at September 21st 2009 at 9 34 am Add a Comment You must be logged in to place a comment Sign up here or log in below Comments posted on this place must be signed with your full real name Please see our Comments policy for details Username Password Remember me laquo Previous Post Next Post raquo ord Math random 10000000000000000 document write Latest MediaMemo Posts Early Twitter Backer Union Square Sits This One Out September 25 2009 Another Ad You Can rsquo t Ignore The New York Times Serves Up Old News September 25 2009 Some More Positive Murmurs for Web Ads September 25 2009 MediaMemo Archives raquo Latest MediaMemo Videos api video find all videos asp amp fields all amp site atd amp count 40 amp doctype 128 amp type allthingsd section amp query MediaMemo More Videos raquo View All Jobs Post a Job Job Listings A sponsored service from SimplyHired var jbb widget list count 5 var jbb widget domain http allthings jobamatic com MediaMemo Posts by Date Choose a month September 2009 nbsp 64 August 2009 nbsp 59 July 2009 nbsp 67 June 2009 nbsp 79 May 2009 nbsp 69 April 2009 nbsp 77 March 2009 nbsp 92 February 2009 nbsp 78 January 2009 nbsp 88 December 2008 nbsp 88 November 2008 nbsp 83 October 2008 nbsp 24 MediaMemo Posts by Category Select category advertising nbsp nbsp 441 Apple nbsp nbsp 150 ATD nbsp nbsp 3 blogs nbsp nbsp 136 Bloomberg nbsp nbsp 2 D All Things Digital nbsp nbsp 4 digital nbsp nbsp 392 econalypse nbsp nbsp 35 entertainment nbsp nbsp 185 Facebook nbsp nbsp 55 Google nbsp nbsp 295 Internet nbsp nbsp 421 Kara Swisher nbsp nbsp 18 media nbsp nbsp 454 MediaMemo nbsp nbsp 685 Microsoft nbsp nbsp 88 Mobile nbsp nbsp 84 music nbsp nbsp 161 Peter Kafka nbsp nbsp 800 politics nbsp nbsp 28 search nbsp nbsp 124 software nbsp nbsp 59 Steve Jobs nbsp nbsp 16 television nbsp nbsp 115 Twitter nbsp nbsp 84 video nbsp nbsp 224 Walt Mossberg nbsp nbsp 7 Yahoo nbsp nbsp 92 MediaMemo Posts by Tag ABC ad Amazon AOL AT amp T Barack Obama cable CBS Comcast comScore Conde Nast Disney earnings Fox funding GE Hulu industry moves feature investors iPhone iTunes Kindle layoffs magazine MTV MySpace NBC News Corp newspapers New York Times online publishing revenue sales Sony Time Inc Time Warner Time Warner Cable TV Universal Music Group Viacom Wall Street Journal Warner Music Group Web YouTube More MediaMemo Tags raquo About Peter Peter Kafka has been covering media and technology since 1997 when he linked the faculty of Forbes magazine Most recently he has been the managing editor of the tech and media Web site Silicon Alley Insider Read more raquo Email Peter Send an Anonymous Tip raquo Ethics Statement Here is a command of my morals and coverage policies It is more than most of you wish to know but in the age of suspicion of the media I am laying it all out Read more raquo ord Math random 10000000000000000 document write All Things Digital AllThingsD com is a Web site devoted to news analysis and thought on technology the Net and media But it is different from other sites in this space It is a fusion of different media styles different topics different formats and different sources Read more raquo About Us raquo Contact Us raquo Register to Comment raquo Comments Policy raquo Corrections raquo FAQ raquo Terms of Service raquo Privacy Policy raquo Cookies Policy raquo Advertise With Us raquo Send an Anonymous Tip raquo The D Conference D is unlike any other executive conference Since its introduction in 2003 D has brought to life the energy and inflammation of the digital revolution in an unscripted upfront and unique way Read more raquo AllThingsD By Email Don t lose a post Sign up for our Daily nbsp Email and get AllThingsD com delivered each day All Feeds Digital All Feeds Walt Mossberg BoomTown Digital Daily MediaMemo Voices Video All Widgets Digital Brought to you by The Wall Street Journal copy 2005 2009 Dow Jones amp Company Inc All Rights Reserved Powered by WordPress

Tags: advertising, asia, board member, boomtown, chinese search, digital, facebook, google, Internet, london office, media, mediamemo, microsoft, peter kafka, search, Uncategorized, Video, virtual stock exchange, wsj europe, yahoo

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